It was an interesting year for Naked according to the experts. Naked’s work received some very significant accolades, as well as some rather dubious ones.

All of these accolades were awarded on a global scale. i.e. We’ve done some of the best, innovative, freakiest and disgusting work the world has seen in 2012! Here’s what happened:

• Most Disgusting Ad of All Time according to Forbes magazine for Oxy ‘Man Sized Pimples’
• Business Insider’s 10 Worst Ads of 2012 for Oxy
• Top 10 Freakiest Ads of 2012, according to Adweek. Again, you guessed it – for Oxy.
• Top 10 Retail Innovations for 2012 by well renowned trends publication PSFK for our Art Series Hotel project ‘The Overstay Checkout’
• Top 12 Crowd-Funded Campaigns For a Business Start-Up by Indiegogo, for our client ‘Good Goods’, and their earth friendly toilet paper, Who Gives a Crap

It’s also been a great year for the more conventional measure of campaign success. Below is the list of awards won:

ADMA
Grand Prix, 2 Gold. For Art Series Hotel ‘Steal Banksy’

Cannes
1 Gold Lion, and 5 shortlists. For Art Series Hotel ‘Steal Banksy’ and Sony ‘Crossing the Ice’

Effies
2 Gold, 2 Silver. For Art Series Hotel ‘Steal Banksy’

Spikes Asia
2 Gold, 2 Silver, and 1 Bronze. For Coke ‘Share a Coke’, and Art Series Hotel ‘Steal Banksy’

One Show / One Show Entertainment
1 Silver Pencil and 1 Bronze Pencil. For Art Series Hotel ‘Steal Banksy’ and Sony ‘Crossing the Ice’

Mumbrella
Best Advertising Campaign. For Coke ‘Share a Coke’

London International Awards
1 Silver. For Art Series Hotel ‘Steal Banksy’

New York Festival’s International Advertising Awards
World Gold Medal. For TAC ‘SpeedKills’

Media Federation Awards
3 Gold. For Art Series Hotel ‘Steal Banksy’

Australian Marketing Institute (AMI)
1 Gold. For Coke ‘Share a Coke’

Clio Awards
2 Silver, 1 Bronze. For Art Series Hotel ‘Steal Banksy’ and Coke ‘Share a Coke’

Fingers crossed for 2013.